Senior Associate- Planning

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

About Essence Mediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

As a Senior Planner, you will have the responsibility to manage the business need of the accounts that will be assigned to you. You will also have the responsibility to drive business development for both existing and potential clients of the agency.

DUTIES AND RESPONSIBILITIES

3 best things about the job: 1. Puts you at the forefront of Integrated advertising (ATL + Digital) and measurement 2. Opportunity to hone integrated planning skills and knowledge across the spectrum of channels/platforms, through interacting and learning from our different platform specialists 3. Opportunity to be learn the ins and outs of how an integrated campaign is successfully planned, implemented, and measured

MEASURES OF SUCCESS In three months: • Mastered client management skills, delivering superior service and output for accounts handled • Learned the basic media planning and optimization and analytics skills • Managed to handle projects/executions independently • Achieved a clear grasp of the ins and outs of the accounts handled • Established a good working relationship with key stakeholders (internal and client teams) • Proposed process improvements as needed

In six months: • Identified new opportunity to grow business handled • Mapped out the relevant account playbooks to ensure that handling of the accounts is of good standard • Set internal KPIs for accounts managed • Have full accountability on the revenue targets set for your accounts

In twelve months: • Have majorly contributed to the successful launch of the brands handled • Achieved 100% of revenue targets set for your accounts • Proposed and acquired new sources of revenue to help achieve the annual targets of the team.

Responsibilities of the role:

A. Primary point of contact for account assignments • Acquires, understands/processes and cascades briefs received from clients • Works with strategists and specialists to ensure that the output of the agency meet or exceed client expectations • Presents, defends or justifies, alongside strategists and specialists, the output of the agency • Drives and captures agreements during meetings • Ensures that smooth relationship is maintained with the different stakeholders of the assigned accounts

B. Senior Integrated Planner who ensures that deliverables for clients are met on time, in scope and within agreed upon costs • Manages projects pre, during and after campaign • Ensures that hours rendered by the team members are compensated for • Diligently monitors achievement of revenue targets and account receivables/payables • Performs administrative work, as required, to manage the business

C. Looks after the interests of the account • Has an excellent understanding of the accounts/brands being handled • Has a good grasp of the competitive landscape where the accounts/brands are playing in • Diligently studies the consumer and digital landscape relevant to the business of the assigned accounts/brands • Proactively shares “opportunities to win” to assigned accounts/brands

D. Looks after the interests of the agency • Spots opportunities for business growth • Protects agency intellectual property for services rendered • Ensures smooth relationship between the agency and client • Goes the “extra mile” to deliver the expectations of clients

Skills and Experience

Education Candidate must possess at least a Bachelor's/College Degree, preferably of a business or research-related course

Work Experience At least 3-4 year’s work experience including digital media function

Required Competencies: (Knowledge, Skills and Attitude)

• Experience in advertising, public relations/communications, marketing or any similar field
• Strong English verbal and written communication skills
• MS Office Skills (Excel and PowerPoint)
• Strong analytical and numerical skills
• Client servicing skills
• Has a good grasp of the Philippine digital media landscape; capable of using tools such as ComScore, Similar Web, Effective Measure for audience planning
• Strong p