Media Manager

Booyah Advertising is seeking a driven, detail-oriented, full-time Media Manage to manage all aspects of executing and analyzing various clients’ media (display, video, audio) and paid social media campaigns. The Media Manager is knowledgeable of the nuances across DSP and social platforms and has a passion for using data to drive decisions. This person serves as the day-to-day client contact for display and paid social efforts and is accountable for improving the performance of media campaigns. Responsibilities include campaign execution, ongoing optimization, and analysis of self-serve DSPs and social platforms, and managed service media partners. This role requires a team player who is hard working, self-driven and passionate about digital advertising technology. Areas of Responsibilities: Be an “expert” on all Google Ads, DV360, Amazon DSP, YouTube, Facebook, Instagram, Pinterest, TikTok, LinkedIn offerings and opportunities including: all ad units, targeting options/providers and inventory sources Fully executes multiple clients’ media plans from trafficking to technical troubleshooting to optimization to management Leads weekly/bi-weekly client calls to discuss account performance, interpretation of data, and action plans based on findings Ensure quality control of campaigns, implementing and adhering to a rigorous QA process Once campaigns are live, optimize performance based on agreed-upon key performance indicators Maintains a positive working relationship with client while clearly communicating the value of overall media and paid social efforts Identifies and presents new opportunities and areas for growth to client to improve their media & paid social programs Reviews all Looker reporting metrics comprehensively, analyzes and identifies performance drivers, and communicates account health through data storytelling Manages budgeting on a daily, weekly, monthly, and quarterly basis Leverages and maintains strong relationships with media partners, works with partners on an ongoing basis to consult on status and performance of campaigns Develop client presentations and present to the client when needed Creates and executes ongoing testing plans for ad copy, ad units, creative, landing pages, industry betas, etc. Serves as a mentor/coach to Coordinators Onboard new clients from the ground up including account creation, billing, pixeling, audience creation and QA