Ecommerce Manager (Europe) | Cult Beauty

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

Cult Beauty

Cult Beauty is part of THG Beauty, a division of THG — a global ecommerce group with a mission to be the leading online destination for beauty and sports nutrition. Alongside sister retail sites LOOKFANTASTIC and Dermstore, and a portfolio of owned beauty brands, THG Beauty combines its position as retailer, brand owner and manufacturer to support the beauty industry's ongoing shift online.

Cult Beauty champions transparency and trust, curating a range of premium and cult-status brands for a discerning, beauty-obsessed community across the UK and international markets.

Why be a Ecommerce Manger at THG Beauty?

The Ecommerce Manager will take ownership of trading performance across Cult Beauty's Non-UK territories, with a primary focus on EU markets, working closely with the Senior Ecommerce Manager to plan, forecast and execute the commercial strategy for the Non-UK site. This is a hands-on trading role: the successful candidate will drive daily site and app performance, lead a robust test & learn agenda, and be accountable for the delivery of Revenue, Gross Profit (GP) and key KPI targets across their territories.

This is an excellent opportunity for an experienced ecommerce trader who thrives in a fast-paced, metrics-driven environment and is looking to build deep expertise in EU ecommerce growth. The role also carries line management responsibility for 1–2 Ecommerce Executives, offering a natural next step for a trader ready to build their people leadership experience.

As an Ecommerce Manager you’ll:

Planning & Forecasting

• Build and maintain sales forecasts and trading budgets for Non-UK territories, working with the Senior Ecommerce Manager to align to the wider commercial plan.
• Own the territory trading calendar, mapping campaign moments, product launches and promotional windows relevant to EU shopping patterns and key dates.
• Support in-month and in-season reforecasting, factoring in seasonality, EU market maturity, local trading nuances and GBP:EUR FX movement.

On-Site & App Trading Execution

• Manage end-to-end site and app trading execution for the Non-UK site — from homepage and landing page merchandising through to campaign go-live and site health checks.
• Ensure accurate, timely activation of pricing, promotions and content, with particular attention to relevance for EU audiences and shopping behaviour.
• Partner with central marketing, buying and merchandising teams to tailor campaigns and product placement for the EU customer base.
• Own app-specific trading activity, including app merchandising, push/in-app messaging and app-exclusive campaigns.

Test & Learn / CRO

• Own and prioritise a test & learn roadmap for Non-UK territories, identifying CRO opportunities across the customer journey and conversion funnel.
• Partner with CRO, UX and Tech teams to scope, execute and analyse A/B and multivariate tests.
• Translate test outcomes into clear, actionable recommendations for site and app experience improvements.

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