Content and Social Media Marketing Specialist

Job-type: Part-time to full-time, depending on business needs Pay: $16.00 - $20.00 per hour Job Overview: Mears Transportation is seeking a creative and driven Content Creator to produce high-quality photo and video content for our social media platforms. This also includes other photo and video creation for, but not limited to training, business proposals, instruction, websites, client needs, and other marketing materials. This role combines photography, short-form video creation, content management, social media calendar management, content posting, and engagement. You will be responsible for capturing, editing, and posting engaging content that represents our brand and drives customer interest, with direction and approval from the Director of Marketing and Management. Key Responsibilities: Plan, shoot, and edit photo and video content as designed and approved by appointed business members. Create engaging content for Instagram, TikTok, YouTube, Facebook, LinkedIn, and occasionally our websites and internal needs. Create other content for other business and marketing materials. Maintain consistent branding and visual style. Upload and manage content across social media platforms, engage with comments. Track and analyze content performance (views, engagement, leads). Collaborate with the Director of Marketing and other leadership on campaigns and ideas. Stay current with social media trends and adapt content accordingly. Label and organize both existing and new content based on direction.