Director, New Business Development

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Director, New Business Development

SharkNinja | Product Incubation | Reports to: SVP, Product Incubation

Purpose

This is a future-oriented role that requires skills in creating brand-new categories for SharkNinja, operating at the fuzzy front end of the innovation development process. No single role today carries the full cross-functional capability needed to take a category from a blank sheet to a fundable, roadmap-ready opportunity – this role fills that gap. It combines capabilities in product development, technical program management, and consumer insights, and finance in one leader who can identify, evaluate, recommend, and develop categories SharkNinja does not compete in today.

The role serves four purposes:

• Leadership. Set the vision for a new category and drive the decisions that move it forward.

• Business model development. Shape raw market trends and ideas into sustainable, high-growth, high-margin businesses and products, backed by financial and quantitative analysis.

• New product development. Identify, define, and develop the product concepts that establish SharkNinja's entry into the category.

• Partnership development. Find and lead the external product and technology partnerships that accelerate category entry.

Key Responsibilities

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