Performing Arts Sales Manager
- Location
- East Rutherford, NJ, US
- Posted
- Jul 17, 2026
- Last seen
- Aug 29, 2026
About the role
The Sales Manager for the Performing Arts Theater at American Dream will be responsible for driving business growth, securing sponsorships, and attracting a diverse range of artists and entertainment acts. This role is pivotal in creating consistent revenue streams and delivering top-notch entertainment experiences to a wide array of guests. The ideal candidate will possess strong sales acumen, industry connections, and a passion for the performing arts. Primary Responsibilities: • Identify and pursue new business opportunities to maximize theater revenue. • Develop and maintain relationships with sponsors, partners, and entertainment agencies. • Achieve annual revenue targets for the Performing Arts Theater through ticket sales, sponsorships, and artist bookings. • Secure a minimum number of new sponsorship deals per quarter to support theater programming and operations. • Increase the diversity of artists and performances hosted at the theater, measured by genre, cultural representation, and geographic origin. • Recruit and book a diverse lineup of artists and performers to appeal to varied audiences. • Grow audience attendance year-over-year by implementing targeted marketing and outreach strategies • Collaborate with marketing and event teams to promote shows and increase ticket sales. • Negotiate contracts and manage budgets for performances and sponsorship deals. • Maintain or improve event profitability by managing costs and maximizing revenue per event. • Develop and maintain a pipeline of business opportunities and partnerships that contribute to long-term revenue growth. • Track and report monthly performance metrics to senior leadership, including sales figures, sponsorship acquisition, and audience engagement. • Monitor industry trends to stay ahead of market demands and audience preferences. • Ensure high-quality guest experiences through strategic programming and partnerships. • Prepare regular sales reports and forecasts for senior management. • Represent the theater at industry events and networking opportunities. Desired Qualifications: • Bachelor’s degree in Business, Marketing, Arts Management, or related field. • Minimum of 5 years of experience in sales, sponsorship, or entertainment booking. • Proven track record of generating revenue and securing sponsorships. • Strong network within the performing arts and entertainment industry. • Excellent negotiation, communication, and interpersonal skills. • Ability to work in a fast-paced, dynamic environment. • Passion for the performing arts and commitment to delivering exceptional guest experience The Performing Arts Center at American Dream is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status, or any other basis prohibited by law
