Influencer Practice Lead

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Role Summary and Impact

This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in Goat is WPP Media’s influencer solution, helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.

The UK Influencer Lead is a senior leadership role, accountable for executing, and evolving the influencer marketing strategy and operations across the UK market. This role holds direct responsibility for driving significant year-on-year revenue growth from existing clients, ensuring unparalleled operational excellence in campaign delivery, and leading a high-performing team of influencer specialists.

As a key representative of Goat and WPP Media’s industry-leading expertise, you will lead a core function that directly contributes to our UK market success and positioning, with significant autonomy and decision-making authority within your domain.

Skills and Experience

Strategic Leadership & Market Representation:

• Develop, own, and execute the overarching UK influencer marketing business strategy, aligning with global objectives and regional growth targets.

• Act as the primary voice and thought leader for WPP Media’s influencer capabilities in the UK, representing the agency at key industry forums, client leadership meetings, and within WPP Media committees.

• Operate with a mid-term strategic and operational focus, developing plans for 1-2 years impact on functional results.

Commercial Growth & Client Partnership:

• Drive substantial year-on-year revenue growth, that matches momentum in the influencer marketing industry, from clients in the UK by identifying, developing, and securing expanded influencer scopes and strategic partnerships.

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