Director of Global Marketing

Who We Are

Formerra is a preeminent distributor of engineered materials, connecting the world’s leading polymer producers with thousands of OEMs and brand owners across healthcare, consumer, industrial, and mobility markets. Powered by technical and commercial expertise, it brings a distinctive combination of portfolio depth, supply chain strength, industry knowledge, service, leading ecommerce capabilities, and ingenuity. The experienced Formerra team helps customers across multiple industries to design, select, process, and develop products in new and better ways – driving improved performance, productivity, reliability, and sustainability. To learn more, visit www.formerra.com .

Formerra leads in the market with the following key capabilities:

• Problem-solving mindset, based on ingenuity and backed by a skilled and experienced commercial team that brings differentiated insights across markets including healthcare, consumer, industrial and mobility
• Expansive material portfolio, including engineering thermoplastics and traditional polymers across leading material brands
• Integrated, long-standing relationships with leading, global suppliers
• Unparalleled and highly specialized technical, processing, and design support
• Regulatory-compliant material support and expertise

Position Summary

The Marketing Director manages a Formerra marketing team that is responsible for refining and executing the global marketing strategy for a leading plastics distribution business. This role requires a proactive thought leader to develop integrated marketing programs that drive customer acquisition, strengthen brand positioning, accelerate eCommerce growth, and generate measurable business results both domestically and across international markets.

The Director will serve as the steward of the company's marketing ecosystem, overseeing marketing technologies, marketing automation, marketing analytics/KPIs, SEO/SEM, content strategy, end market research, and lead generation programs. Working closely with regional business leaders, product management, IT, digital, commercial, and executive leadership, this role will ensure marketing investments are aligned with strategic growth objectives and deliver measurable return on investment.

This position combines strategic leadership with operational execution and requires a data-driven marketer who can translate customer insights into scalable growth initiatives across multiple channels and geographies.

Key Responsibilities

Global Marketing Strategy & Leadership

• Develop and execute the company's global marketing strategy in alignment with commercial and corporate growth objectives.
• Partner with regional business leaders to create market-specific programs while maintaining global brand consistency.
• Identify opportunities to improve customer acquisition, retention, and market penetration across all regions. Includes market research oriented towards emerging end markets / applications, competitive intelligence, and line card gap analysis executed in conjunction with commercial and product management teams.
• Lead annual marketing planning processes, establishing measurable objectives, KPIs, and performance targets.
• Provide leadership, coaching, development and day-to-day direction to marketing team members.
• Identify, select, review, and oversee management of external agency partners.

Digital Ecosystem & Marketing Technology

• Define, implement, and continuously optimize the company's Marketing Technology (MarTech) stack.
• Serve as the business owner for key marketing platforms and as an influencer for marketing adjacent platforms, including:

• Website properties / CMS
• Marketing Au