Principal Software Engineer

About Typeface We he lp the world’s biggest brands move from brief to fully personalized campaigns — in days, not months.

Founded by Abhay Parasnis and backed by Microsoft, GV, Salesforce, Lightspeed, Madrona and Menlo, we’re building category-defining technology at the intersection of creativity and AI with real impact. Join us to help shape the future of enterprise marketing.

What You’ll Do

As a Principal Engineer, you will:

• Solve complex architectural challenges to harness the power of LLMs and multimodal AI for scalable, enterprise-grade content generation.
• Lead cross-functional technical initiatives spanning multiple teams and product areas.
• Partner with enterprise customers to deeply understand their challenges and translate them into robust, high-impact solutions.
• Mentor and guide engineers across the organization, raising the bar for technical excellence.
• Advocate for best-in-class engineering practices , ensuring security, scalability, and maintainability across the platform.

How You'll Make an Impact

• Architectural Leadership:

• Define and evolve the architecture for AI-driven, multimodal content personalization.
• Evaluate and integrate cutting-edge AI technologies, optimizing for cost, latency, and output quality.

• Cross-Company Impact:

• Spearhead engineering initiatives that address critical business priorities.
• Translate complex enterprise customer requirements into practical, scalable solutions.

• Mentorship & Advocacy:

• Coach engineers in AI/ML systems, distributed architectures, and multimodal generation pipelines.
• Champion engineering best practices — from code quality to CI/CD, observability, and security.

• Execution Excellence:

• Contribute hands-on to code and design when needed.
• Ensure solutions meet enterprise-grade standards for security, reliability, and compliance.

What You Bring

• 10+ years in software engineering, with at least 3+ years in a principal/staff-level IC role.
• Proven experience architecting distributed systems, AI/ML platforms, or large-scale SaaS applications.
• Strong background in cloud-native architecture (AWS, GCP, Azure), containerization (Docker, Kubernetes), and modern API design.
• Track record of influencing technical direction across multiple teams.
• Excellent communication skills for both technical and non-technical stakeholders.
• Expertise in LLMs (prompt engineering, fine-tuning, inference) and multimodal AI (text, image, video, audio)

In your first 3 months, you will:

• Shape the architecture for the next generation of AI-driven, multimodal content solutions.
• Drive engineering excellence and raise the company-wide technical bar.
• Deliver solutions that directly address critical enterprise customer needs.
• Mentor engineers into senior technical leadership roles.

Location

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