Category Marketing Specialist

About Shelly We make smart devices and push the boundaries of the IoT sector every single day. Shelly is a strong company with a startup mindset — no bureaucracy, just bold ideas, creative problem-solving, and a team that genuinely loves what they do. We turn every spark of an idea into a real product — from first concept to full production — and bring smart automation to over 3 million households around the world. From heating, lighting, appliances, curtains, and more — if it runs on electricity, chances are we can automate it. We’ve built over 100 smart devices (and counting!), and everything happens right here at our headquarters in Sofia. Sounds exciting? Keep reading... Category Marketing Specialist You Role: You will be responsible for defining category messaging, supporting product launches, and enabling internal teams with the tools and content needed to successfully bring products to market. This role requires a strong understanding of product marketing, market positioning, and cross-functional collaboration in a fast-growing technology environment Requirements What makes you a great fit: • You have 3+ years of experience in product marketing, category marketing, or product management, preferably in technology or consumer electronics. • You can translate technical concepts into clear and compelling customer messaging. • You have experience coordinating product launches and marketing initiatives. • You communicate clearly and confidently in English, both written and spoken. • You are highly organized with strong project management skills. • You work effectively across multiple teams and departments. • You have experience in smart home, IoT, consumer electronics, or energy management products. • You understand both B2B and B2C marketing environments. • You have experience working in international markets. Responsibilities Your Responsibilities: • You define and maintain the marketing positioning for your assigned product category. • You develop clear value propositions, messaging frameworks, and key differentiators. • You translate complex technical product features into clear and compelling customer benefits. • You plan and coordinate product launches in collaboration with Product Management, Marketing, and Sales. • You develop launch plans, messaging, and supporting materials. • You ensure all internal teams are prepared with the necessary assets and information. • You create tools and materials that support sales teams and partners (presentations, product briefs, comparison guides, etc.). • You work closely with regional marketing and sales teams to ensure consistent messaging across markets. • You provide product expertise and messaging for marketing campaigns, website content, PR, and events. • You collaborate closely with Product, R&D, Sales, E-commerce, and Regional Marketing teams to ensure alignment. Benefits What is in it for you Work: • A welcoming, collaborative team • Meaningful products and services that people actually use and love. • Learning opportunities to sharpen your skills • Competitive salary + Performance bonuses • Modern office in a great location • Fun team buildings and company events Lifestyle: • 26 days of paid annual leave • Flexible working hours • Additional health insurance • Free access to all Shelly devices (yes, you can smarten up your whole home!) • Multisport Card • Fully sponsored yearly public transport card Ready to join the Shelly Revolution? Let’s build the future of smart living together. Hit that Apply button — we can’t wait to meet you.