Marketing Technology Specialist

Company : Mecomb Singapore Limited 1. Digital Marketing & Content Management · Create, manage, and maintain content for the company website, social media platforms, email marketing campaigns, and promotional materials. · Plan and execute digital marketing campaigns to increase brand awareness, customer engagement, and lead generation. · Manage the company's social media platforms, content calendar, and online presence. · Monitor and analyse campaign performance and recommend improvements to maximise effectiveness. · Support the design and coordination of marketing materials, brochures, presentations, EDMs, and promotional content. · Assist in organising exhibitions, customer events, seminars, and product launches. 2. Website, SEO & E-Commerce Management · Manage and maintain company website content, ensuring information is accurate, updated, and aligned with business objectives. · Conduct keyword research and implement SEO strategies to improve online visibility and search rankings. · Monitor website traffic, user engagement, and performance using analytics tools. · Manage product listings, online catalogues, pricing updates, and promotional activities across e-commerce platforms and marketplaces. · Monitor e-commerce sales performance and prepare reports on key performance metrics.\Coordinate with external vendors on website enhancements, hosting, maintenance, and platform improvements. 3. AI, Digitalisation &Automation Initiatives · Support the implementation, adoption, and optimisation of AI and automation tools, including Microsoft Co-pilot, ChatGPT, Power Automate, CRM automation, and related technologies. · Identify opportunities to enhance productivity and operational efficiency through digital solutions and process automation. · Support system testing, implementation, user onboarding, and training activities. · Develop user guides, training materials, and best practices for digital tools and AI applications. · Keep abreast of emerging digital technologies, AI developments, and industry trends to recommend improvement opportunities. 4. IT Coordination & Systems Support · Act as the primary liaison between internal users and external IT vendors for hardware, software, websites, and business applications · Coordinate IT asset management, software subscriptions, user access requests, and equipment procurement. · Maintain records of IT assets, licences, subscriptions, and digital platforms. · Support troubleshooting, system enhancements, and digital platform administration. 5. Business Operations Support · Source quotations, coordinate vendor engagements, and monitor service performance. · Support contract administration, renewal tracking, and service agreement management. · Assist with operational improvement projects and cross-functional initiatives. · Prepare operational reports, dashboards, and management updates where required. · Support departmental documentation, audits, compliance activities, and process improvement initiatives. · Support office facilities maintenance, repair works, workspace improvements, and office administration activities. 6.Continuous Improvement · Identify areas for operational improvement and recommend innovative solutions. · Support digital transformation projects and drive adoption of new technologies across the business. · Promote best practices in operational efficiency, digitalisation, and workplace productivity